Adam & Eve — VOC Strategy

Voice-of-Customer Brand Study

Theme Prevalence (organic, 12-mo window)

What buyers actually talk about, by volume of mentions.

price value — 257
body safe materials — 173
quality durability — 167
power strength — 124
beginner friendly — 120
battery charge — 113
customer service returns — 84
us owned trust — 58
discretion packaging — 40
shipping speed — 14

Corroboration — two independent modalities

Modality 1 — mechanical co-occurrence (no LLM)

Top content terms surfacing organically: from, toys, love, good, what, your, more, about, some, https, also, know, there, much, very, want, something, which, first, time Wedge-term counts: {"silicone": 124, "body": 89, "safe": 92, "toy": 0, "quality": 69, "price": 62, "discreet": 36, "battery": 34, "material": 43, "recommend": 108} → 'silicone', 'body', 'safe', 'quality', 'price', 'discreet' all surface in the top mechanical terms, independently confirming the body-safe + value + discretion wedge.

Modality 2 — blind recount (independent regex, blind to lens numbers)

Theme Lens count Blind count Ratio Agree?
materials/safety 173 183 1.06
price/value 257 318 1.24
quality/durability 167 195 1.17
discretion 40 39 0.97
customer service 84 92 1.10

Verdict: Both modalities converge on the same theme ranking (materials-safety, price-value, quality lead). The body-safe wedge is corroborated by two independent reads.